 Yahoo is outsourcing yet another product to an outside company. Tonight, Yahoo is announcing an exclusive partnership with real estate listings and search site Zillow. As part of the partnership, which will go into effect later this year, Zillow will power all for-sale listings on Yahoo Real Estate. The financial terms of the partnership were not disclosed.Zillow's will integrate its 4 million for-sale listings on Yahoo's real estate site, where users will still be able to search for home listings by the same parameters as on Zillow's site, such as by geography, price and other criteria. For-sale listings placed on Zillow will automatically appear on Yahoo Real Estate. But the partnership is more than just an outsourcing of listings. Zillow and Yahoo Real Estate will be coordinating sales efforts for the advertising network, so that advertisers who buy Showcase Ads or Featured Listings on either site will automatically have those placed on both Yahoo Real Estate and Zillow. Zillow's Premier Agent program will be extended to Yahoo Real Estate, and current Zillow advertisers will be offered the first chance to purchase Premier Agent placement on Yahoo. |
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